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Searching for young buyers, GM asks students for ideas

 
joela joela
Guru | Posts: 1105 | Joined: 03/06
Posted: 04/03/06
01:27 AM

"SAN FRANCISCO -- Twenty-year-old Jenny Ecclestone of Novi had never seen a 2007 Chevrolet Aveo. Nor had she ever developed a public relations program for a new car.

General Motors Corp. gave her the opportunity to do both.

Ecclestone competed with 32 other college students from across the country to come up with the best PR campaign for the redesigned Aveo, which debuts this summer as a snazzier version of its predecessor."

http://www.detnews.com/apps/pbcs.dll/article?AID=/20060403/AUTO01/604030342/1148