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TATA must influence the whole international market by competing them

 
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akit akit
New User | Posts: 39 | Joined: 11/11
Posted: 12/12/11
12:24 AM

TATA needs to begin looking for exports and really needs to look at building cars for wealth western markets. Otherwise TATA could become a footnote in automotive history.
In my view TATA should work on a new range of cars designed primarily for Europe and America. From one floorpan they should build the following:

- A Mondeo sized car (Saloon/ Estate)
- A Focus sized car (hatchback)
- A large MPV
- A SWB MPV

By sharing components costs could be minimised. To get the cars into as many dealers as possible in the West the JLR dealer chain could be used, but only if the Rover brand is used.

In India and in countries where there is a strong TATA presence then it may make sense to use the TATA brand.
TATA needs to sell cars abroad and it needs to establish itself quickly before the rest of the world take on TATA on it's home turf. The JLR dealers and the Rover brand offer TATA a quick win. As long as the cars can match the likes of Honda for quality.  

 
waynep7122 waynep7122
Addict | Posts: 4561 | Joined: 08/09
Posted: 12/12/11
04:02 PM

i wonder if the Tata automobile company  have ever thought of naming a model  Bodacious...

as then it would be a Bodacious Tata   here is a 5 second video to show you what i am talking about...

http://www.youtube.com/watch?v=19CZwh392xI

i loved the benny hill show...  

 
akit akit
New User | Posts: 39 | Joined: 11/11
Posted: 12/12/11
11:05 PM

hi waynep7122,
                It's interesting to see this video and  Bodacious TATA .............what a name .I think you should try to suggest them......        

 
akit akit
New User | Posts: 39 | Joined: 11/11
Posted: 12/12/11
11:05 PM

hi waynep7122,
                It's interesting to see this video and  Bodacious TATA .............what a name .I think you should try to suggest them......        

 
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