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Ford has two tire promotions going on at present. 1) Beat any other advertised price on tires and 2) $100 rebate on purchase of 4 tires. BE CAREFUL!!REBATE ONLY APPLIES TO TIRES THAT DEALER PURCHASES THROUGH FORD If dealer purchases tires from other source, the rebate doesn't apply. So if yo go shopping for tires at Ford Dealer, make SURE they are pricing tires FROM FORD. Do price comparisons on line first for manufacturer and tire size. To save money, dealers will try to buy tires elsewhere to save them bucks. Ford Book price on Continental DWS 215/50 R 17 was about $60 or more than Discount Tire price. Due to lack of information, I didn't get rebate.