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The Ford SYNC was introduced three years ago at the Detroit Auto Show in January 2007. Since then the SYNC system has captured the minds of millions and have become extremely popular among the consumers when purchasing a Ford vehicle. The SYNC was unique to Ford and no other competitor came close to there technology. That is until today.

Kia has decided to rival Ford with there very own SYNC technology dubbed the UVO.

UVO will debut on an unnamed Kia vehicle sometime in 2010. The automaker will not release specifics until it formally introduces UVO next Tuesday at the International Consumer Electronics Show in Las Vegas.

Like Sync, UVO is based on the Microsoft Auto software platform, now known as the Windows Embedded Auto software platform. Spokesmen for Kia and Microsoft say the Kia version will have features unique to the South Korean automaker.

Now I'll be the first to say that competition is good. I like competition and crushing it with all the might possible. Will this be the fate for Kia or will Kia rival Ford and come to its level?? Any thoughts??

Source: Automotive News  
Life.....It's not about how hard you can hit but how hard you can get hit and keep pushing forward, how much you can take and keep pushing forward! - Rocky Balboa

Personally I have no use for SYNC. I almost bought a new Fusion, but in order to get the features I wanted, such as a sunroof, I would have had to step up the the SEL trim level, which SYNC was included in. I don't need to be constantly "connected", and will not use a cell phone while driving because it is a serious distraction. I have been operating the radio in my car for years with my right hand, and it still is working pretty well. I am hoping that in the 2013 Fusion that I have seen many pictures of can be had at the trim level I would like without SYNC. There are many people who are interested in this feature, but being that I have no need for it, I refuse to pay for this feature. I had been buying GM cars for years, but because there's no choice with On-Star, I have been looking at other makes because I have no use for it.  
  I sure liked it years ago when you could sit down with an option list and check off each and every option you wanted on a car, and could personalize it to your own taste, instead of todays take it or leave it attitude. Being that I am paying for the car, I want it the way I want it without paying for features I don't want.