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Bogus brands

 
Snoop Doggy Cat Snoop Doggy Cat
New User | Posts: 24 | Joined: 02/05
Posted: 02/17/05
05:36 PM

It's time for today's question-with-no-right-answer: why do any of these nameplates still exist?

- Mercury
- Buick
- GMC
- Saturn
- Saab
- Suzuki
- Isuzu
- Scion
- Maybach
 

 
CrunchyCookie CrunchyCookie
User | Posts: 153 | Joined: 01/05
Posted: 02/17/05
05:39 PM

One report said that Ford keeps Mercury around because some shoppers won't buy anything with a blue oval on it.  (Fool the customer instead of fixing the car -- how's that for long-term strategy?)
 

 
BMWDude BMWDude
User | Posts: 85 | Joined: 02/05
Posted: 02/18/05
06:47 PM

Why Scion?  I don't think the xA and xB are any good, but I think the Scion tC looks like a decent car that is affordable.  

 
 
Snoop Doggy Cat Snoop Doggy Cat
New User | Posts: 24 | Joined: 02/05
Posted: 02/21/05
12:41 PM

They could have just called it Celica instead of letting a 35-year-old name die.  A torquier, roomier, cheaper Celica -- isn't that what everyone wanted?

Toyota's self-stated problem was that everyone thinks they're boring.  Their solution: take all the cool cars OUT of the lineup, making it even more boring.

Scion just got some suspicious scores on JD Power's latest survey.