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BMW has sold all 700 M3 coupés it has been allocated for 2007 with each buyer specifying on average £4,700 worth of extras, says Carl Sanderson, general manager product and market planning.

Top of the list are the 19-inch alloy wheels. “It’s the UK so buyers like their options to be visible,” says Sanderson.

Audio options are also popular, especially DAB radios despite their lack of visibility. “It’s a good talking point down at the pub at the weekend, though” says Sanderson who points out that the UK is leading Europe in digital broadcasting which explains the popularity of DAB radios for in-car use.

This takes the average cost of the new M3, on sale from September 8, to £55,325 – on the road price for the car is £50,625.

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