This sounds very cool! I wonder if the game will be any good. Very smart marketing strategy by Ford...gaming is very hot right now. Ford Motor Company is giving Web users a virtual test drive of its new high-end sports car, the Ford GT, via a downloadable racing game. The new multi-level game, dubbed the Supercar Challenge, is aimed at reaching both potential Ford buyers and youngsters who might aspire to buy a Ford in the future. Wild Tangent built the game and JWT Detroit is handling the overall communications plan. Players participate in time trials, head-to-head competitions and circuit races across nine tracks. Besides the GT, users also get to virtually drive the Ford Focus ST and the Mustang. Success in lower levels of the game allow people to successively move up to more powerful vehicles. Full article
Ford Motor Company is giving Web users a virtual test drive of its new high-end sports car, the Ford GT, via a downloadable racing game. The new multi-level game, dubbed the Supercar Challenge, is aimed at reaching both potential Ford buyers and youngsters who might aspire to buy a Ford in the future. Wild Tangent built the game and JWT Detroit is handling the overall communications plan. Players participate in time trials, head-to-head competitions and circuit races across nine tracks. Besides the GT, users also get to virtually drive the Ford Focus ST and the Mustang. Success in lower levels of the game allow people to successively move up to more powerful vehicles. Full article
The new multi-level game, dubbed the Supercar Challenge, is aimed at reaching both potential Ford buyers and youngsters who might aspire to buy a Ford in the future. Wild Tangent built the game and JWT Detroit is handling the overall communications plan.
Players participate in time trials, head-to-head competitions and circuit races across nine tracks. Besides the GT, users also get to virtually drive the Ford Focus ST and the Mustang. Success in lower levels of the game allow people to successively move up to more powerful vehicles. Full article