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"In a tightly guarded ballroom at a Sheraton hotel, a small group of General Motors Corp. officials stiffen as they learn the guests of honor are about to arrive.

Everything has to be perfect, since almost no one outside the company has seen the redesigned Chevrolet Silverado pickup before this moment.

The door opens. The room goes silent. And in walks not a team of auto experts in power suits, but Big & Rich, the chart-topping country music duo.

"Whoa, that's awesome!," says band co-founder John Rich from under a black cowboy hat as he strides toward the gleaming blue pickup"

http://www.detnews.com/apps/pbcs.dll/article?AID=/20060713/AUTO01/607130364/1148