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"The sporty new 2007 Saturn Sky two-seat convertible has generated the most interest among gay and lesbian car shoppers and enthusiasts, according to Gaywheels.com, the first automotive website specifically targeted to the GLBT community. Revealing for the first time specifically which vehicles the GLBT consumer is considering, Gaywheels.com has released its list of Top 10 Most Researched Vehicles."

Full report here: http://www.gaywheels.com/top_10_researched_vehicles_on.htm

Disregarding the question on marketing to a niche within a niche market, how the heck did the Camry and Yaris get on that list?  

And I bet this is their #1 searched video.

http://video.google.com/videoplay?docid=-5995556455415798282  

Wow gaywheels.com...  

wierd!!