Automotive Forums

Hello everybody,


I need your help!
I am a French student and I am currently working on an automotive project. In fact, I am working on a new concept around the gearshift. But I want for my project realistic point of view that is why I wrote a market survey. I know that my survey is a bit long but you will only take few minutes to fill it.
You can send it to me to my email address sandrine_67411@yahoo.fr or post it on the forum.

Thank you in advance for your help!!

Sandrine


Questions

1- Have you got a car?

? Yes ? No

2- What sort of vehicle do you have?

? Mini (Smart, Ford Ka, Peugeot 107)
? Small (Mini, Mercedes Benz class A, Peugeot 206)
? Compact (Renault Mégane, VW Golf, Opel Astra)
? Medium (BMW série 3, série 5, Mercedes Benz Class C, Class E, Peugeot 406, Audi A4, A6)
? Luxury (Audi A8, BMW série 7, Class S)

? specify: ………………………

3- What sort of transmission technologies do you have?

? Manual transmission
? Automatic transmission
? Automated manual transmission
? Dual clutch transmission


Transmission technologies

4- Would you like to change your gearbox?

? Yes ? No

5- If not, why?

? Useless  

? No knowledge around the new types of transmissions

? Too expensive

? Satisfied with my current gearbox



6- If yes, for which type of transmissions?

? Manual transmission
? Automatic transmission
? Automated manual transmission
? Dual clutch transmission


7- Would you like to try the following gearboxes?


Automatic transmissions ? Yes ? No
Automated manual transmission ? Yes ? No
Dual clutch transmission ? Yes ? No



Steering wheel control


8- Have you ever heard about steering wheel control (Such as Selespeed, Paddle)?

? Yes ? No       (If not, go to question N°14)


9- Have you ever driven with Selespeed (steering wheel control)?

? Yes ? No


10- If yes, are you satisfied?

? Totally satisfied ? Satisfied ? Unsatisfied        ? Totally unsatisfied


11- Where did you find this technology (specifiy the brand)?

? Ferrari
? Alfa Romeo
? Fiat
? Mercedes
? Renault
? BMW
? Aston Martin
? Maserati
? VW
? Audi
? Opel
? PSA
? Ford
? Seat

12- Would you please classify your motivations for this type of technology from 1 to 5 (1 is your first motivation and 5 your last motivation)

a. Innovative :

b. Easy to use :

c. Playful :

d. No use of gearshift :

e. Sport driving feelings :


13- Would you please classify your obstacles for this type of technology from 1 to 5 (1 is your main obstacle and 5 the less important one)

a. Too futurist

b. Difficult to use

c. Not handy

d. Bad location

e. Less feelings




Concept car

14- Have you ever heard about « concept car » ?

? Yes ? No (If not, go to question N°20)


15- If yes, where have you seen them?

? Car show
? Show room
? TV
? Internet
? Others : specify……………..


16- If yes, do you pay attention to concept car interiors?

? Yes ? No


17- When you see innovations on a concept car, will they have any incidence on your future purchase?

? Yes ? No


18- If yes, why are you interested in « concept cars »?

? Because they show the new trends
? Because it makes you dreaming
? Because it shows that the automotive industry develops innovations


19- If not, why are you not interested in?

? Not realistic
? Never launched
? Only showed to restricted customers



Launch of a new gearshift


We would like to create a new concept around the automotive gearshift. Our new gearshift will have a specific design and will combined different functions.



20- Do you like this idea?

? A lot       ? A little bit       ? why not           ? not at all


21- Would you please classify from 1 to 9 the following locations of gearshift? (1 is your favourite location and 9 the less suitable location)


a. Current location :

b. At the back of the steering wheel :

c. Over the steering wheel :

d. In the middle (near your radio):

e. Over the armrest :

f. Over the seat :

g. Via a remote control :

h. Attached to the body :

i. On the pedals :



CONCEPT N°1

Concept revocable gearshift: Like current gearshift but it has got the possibility to be closed on the horizontal axis


22- Would you please classify your motivations for this type of technology from 1 to 6 (1 is your first motivation and 6 your last motivation)

a. Innovative :

b. Easy to use :

c. Playful :

d. Save space:

e. Sport driving feelings :

f. Ergonomics :



23- Would you please classify your obstacles for this type of technology from 1 to 6 (1 is your main obstacle and 6 the less important one)

a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :



CONCEPT N°2

Concept  aircraft gearshift: like the handbrake of the Renault Megane

24- Would you please classify your motivations for this type of technology from 1 to 6.

a. Innovative :

b. Easy to use :

c. Playful:

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



25- Would you please classify your obstacles for this type of technology from 1 to 6.

a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :


CONCEPT N°3

Concept Mouse gearshift: like a computer mouse, located at the front near your radio


26- Would you please classify your motivations for this type of technology from 1 to 6.


a. Innovative :

b. Easy to use :

c. Playful :

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



27- Would you please classify your obstacles for this type of technology from 1 to 6.


a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security



CONCEPT N°4

Concept switch gearshift: like a key of a computer keyboard, located on the armrest


28- Would you please classify your motivations for this type of technology from 1 to 6.


a. Innovative :

b. Easy to use :

c. Playful :

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



29- Would you please classify your obstacles for this type of technology from 1 to 6.


a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :


Gearshift functions


30- We would like to combine different functions over our new gearshift. Would you classify from 1 to 6 the functions you want to *** (1 is your favourite function)

Function Start / Stop:

Function Keyless:

Function hand brake:

Function e-drive:

Function indicators :

Function warning:


Others: specify …………………….


Gearshift Design


31- If we ask you to choose the colour of your gearshift, which one would you like? Would you please classify from 1 to 8 yours choices, 1 is your first choice.

Black:
White:
Grey:
Brown:
Red:
Yellow :
Blue :
Translucent :


           


32- Would you like to personalize your gearshift?

? Yes ? No


33- If yes, what sort of personalization would you like?


? Kit of different colours for the above part of the gearshift

? Kit of different colours for the below part of the gearshift

? Individual customisation

? Possibility to change the design of the gearshift
(ex : Smart with a skateboard gearshift)




34- Between the 4 concepts which one would you choose?

? Revocable gearshift
? Aircraft gearshift
? Mouse gearshift
? Switch gearshift
? None



Other concepts

35- Imagine a new gearshift (design, location…)

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………




Profile :

Sex :

? Female ? Male

Job :

? Liberal ? Commercial
? State employee ? Executive manager ? Employee
? Workers ? Students ? Unemployed
? Retired ? Others, specify :


Family Situation :

? Single ? Married, without children
? Married, with children ? Divorced

Age :

? < 25 years old ? Between 26 and 35 ? Between 36 and 45
? Between 46 and 55 ? Over 56 years old


Thank for your help! (I hope that my english was not too bad)