Automotive Forums

"DETROIT - Three crucial product launches in the next several months are expected to put Ford Motor *** promised product revival to the test.

The three programs to watch closely are:"

http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060802/FREE/60731011/1041  

I agree with numbers 2 and 3 while if number 1 is successful than that would be simply a best case scenario.  There's no doubt that the Ford F-Series trucks are the most important Ford vehicles from a financial standpoint.  Specifically the F-150, it is the, cliche here, bread and butter model of the company.  So I agree that number 3 is important, the most important variable for the future of the Ford Motor Company.  The second situation is also important.  The Navigator, in my estimation, is the face of Lincoln so the re-styled Navigator simply must perform well for Lincoln to stay afloat.  However, the first condition should not be viewed as important to the effect that it holds Ford's fate in its hands.  Beacause if this were true then Ford would be in seriously bigger trouble than it is.  The Aviator, "MKX," still needs more time to establish its position in the market and who knows how the Edge will be received in an already too crowded market ripe with the fad of the crossover vehicle.  So if number 1 succeeds, this will be viewed as an overachievement.  In reality, Ford really needs to lock in numbers 2 and 3.