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Well, it sounds better than "Snap! Crackle! Pop!"

http://www.mercurynews.com/mld/mercurynews/news/breaking_news/15159011.htm

More Ford news here:
http://www.thefordblog.com/mazda-monday-messages/  

i dunno if putting toy cars in cereal would appeal to adults but it certainly will appeal to kids =P  

I can only imagine the look on the kids face when he thinks he or she is getting a super cool Hot Wheels car and he pulls out a mid-priced, mid-sixed, American made cookie cutter sedan. When I was a kid, I would have stuffed it in an envelope and sent it back to Tony the Tiger and asked him where my Ferrari or Porsche was. What kid wants to play with a Ford Fusion?  

LOL good point